Another in the NAS series! Again I’ll weigh the stratagem of the distiller, and we’ll see if the malt master and his minions have created value for both distiller and imbiber. In this case, the Magnus is presented to us as a hearkening back to old ways:
A whisky crafted in the old way by a new generation of Vikings, MAGNUS bears the soul of our Viking ancestors and the name of just one – our founder, Magnus Eunson.
Magnus, a chap who set up a still on the Highland Park site in the 1700s, was a descendant of Vikings. I’m reading Churchill’s History of the English Speaking Peoples, and pretty much everyone in the UK and northern Europe in general is a descendant of Vikings. They got around, those Vikings. Anyway, that’s the theme set by the marketing wags. The presentation is heavy on atmosphere, with the opaque black bottle (right) and a distinctive new cap, which is a combo cork/screw-in with a lot of detail embossed (detail below). The screw-in feature is handy if you are too tipsy to push the cork in without letting slip the bottle. Drink responsibly.