This post will appeal best to those who read The Economist. If that’s not you, this entry will appear rather wonkish; you might want to skip to the bottom for the summary of tested expressions.
Why NAS?
NAS as a concept has taken the industry by storm in the last five years. This trend is driven by two factors: a restriction in supply of aged whisky used in traditional expressions and increased demand in the Far East (backstopped by continuing popularity in the West). And unlike other products, the supply of suitably aged whisky is restrained in an insurmountable way: there is no way to go back in time and put more whisky in barrels.
The supply and demand interaction has two facets: if the distillers don’t react to higher demand with higher volume, the inevitable result is higher prices for their product and customer discontent; secondly, if the distillers fail to capture their share of the growing market, they risk losing market share to rivals.
Continue reading “Reflections on Non-Age Statement Scotch Whiskies”