Bushmills was one of my first reviews, number 3 to be exact, back in 2015. Given my journey since then, I’m re-tasting it as I compare to the Prohibition Blend that landed in my local bottle shop.
The Prohibition Blend has a lot going on visually as you can see by the photo at right. There are callbacks to the ‘Shelby’ company, a tie-in to The Peaky Blinders TV series. Their star, Cillian Murphy features on the Bushmills landing page for the whisky. There is a quote on the back of the bottle from a Shelby (who is fictional). We have reached a level of marketing tomfoolery seldom seen. On the side of reality, we see this is non-chill-filtered and bottled at 92 proof (46% ABV), aged for a minimum of 3 years (which is required by Irish law anyway) in ex-bourbon barrels. Also, it’s got a cork stopper; very 1920s.
Continue reading “Whisky and Words Number 109: Bushmills Prohibition Recipe (vs. Bushmills White Label)”