My Dewars vs. Johnnie Walker Red post was so popular, I reprised with the Irish titans, Bushmills vs. Jameson. Today, it’s Ballantine’s 12 vs. the venerable (and titanic) Johnnie Walker Black, another 12-year old blend.
The Ballantine’s story
So, who are behind Ballantine’s? George, the namesake, started his distillery in 1827, and gained some recognition in 1895 with a royal warrant. Ballantine’s Finest was developed in 1910. Their main expression, it sells 200,000 bottles a day according to their site. Assuming a 700 ml bottle, that’s 51 million liters a year! Prodigious. In 1959, they came up with the 12-year expression which is the subject of this review.
In the previous post, I mentioned Dewar’s old full-page magazine ads, with the Scots Guard soldier or some other Scottish kitsch. I also mentioned the ubiquity of White Label, the fifth largest selling blended Scotch in the world and top selling Scotch in the U.S.
Dewar’s web site claims the White label is “The World’s Most Awarded Blended Scotch Whisky.” This post is going to answer the question, is it any good for sipping? And to give it some spice, we’re setting the White up against a competitor, the Red, from Johnnie Walker.
The Dewar’s packaging, like the ’12’, is in a classic style, again heavy on the heritage with “True Scotch” announced just below the “White Label”, rendered in some old-timey font. Boy howdy, glad to see we don’t have a fake scotch on our hands. I have a warm feeling inside (and I haven’t even tried any), like when I get the Domino’s box with ‘Real cheese’ emblazoned on the side. Lower down we see the ‘Gold and Prize 500 medals’ claimed. I guess they are including silver, bronze, even iron medals? Who knows.
If you were of my generation, you’ll remember Dewar’s ads from magazines–often full-page ads, typically with a Scots Guard soldier in full regalia and some marketing flack typical for its day. These days I don’t notice many advertisements for Dewar’s. When I encounter the brand I’m on a commercial flight and I’ve asked what they have for scotch; it’ll be their White Label. In the marketing wars the brand appears to be outshone by the massive Johnnie Walker complex, but they still have a strong presence in bars in the U.S. They claim to be the fifth largest selling blended Scotch in the world and top selling Scotch in the U.S. Maybe Johnnie just advertises more?
Notably, Dewar’s web site claims the White label is “The World’s Most Awarded Blended Scotch Whisky.” Maybe they just entered more competitions, I don’t know. I tried finding a list of their awards. Still looking.