If you have someone who is a fan of Scotch (and that’s all you know) this is the guide for you. You want to offer a nice present that is appreciated, and not pushed to the back of the cabinet or mixed with Coke (unless that’s their thing). You want a smile on that day. You have come to the right place.
Buying Scotch can be intimidating because of the multiple styles, regions (which do not always coincide!) and sometimes strong flavor profiles. Scotch drinkers vary from those appreciating a subtle array of delicate aromas and those who like a pugilistic nose like the air in a WW2 battleship’s boiler room.
Note: I am US-based and this guide refers in the main to whiskies you can buy in the US.
Johnnie Walker’s Blue Label is a no age statement blended whisky that sells for $200 for a 750 ml. bottle. That’s some coin for a blend! So what makes JW’s Blue so special? According to Johnnie Walker (link above) the Blue is:
“an exquisite combination of Scotland’s rarest and most exceptional whiskies. Only one in every ten thousand casks has the elusive quality, character and flavor to deliver the remarkable signature taste.” They also give us some of the constituent whiskies: “Johnnie Walker Blue Label is created using a selection of rare casks from the Speyside and Highland distilleries – including delicate Cardhu and Clynelish, warm, rounded Benrinnes, as well as Islay malts for our signature smokiness.”
My Dewars vs. Johnnie Walker Red post was so popular, I reprised with the Irish titans, Bushmills vs. Jameson. Today, it’s Ballantine’s 12 vs. the venerable (and titanic) Johnnie Walker Black, another 12-year old blend.
The Ballantine’s story
So, who are behind Ballantine’s? George, the namesake, started his distillery in 1827, and gained some recognition in 1895 with a royal warrant. Ballantine’s Finest was developed in 1910. Their main expression, it sells 200,000 bottles a day according to their site. Assuming a 700 ml bottle, that’s 51 million liters a year! Prodigious. In 1959, they came up with the 12-year expression which is the subject of this review.
In the previous post, I mentioned Dewar’s old full-page magazine ads, with the Scots Guard soldier or some other Scottish kitsch. I also mentioned the ubiquity of White Label, the fifth largest selling blended Scotch in the world and top selling Scotch in the U.S.
Dewar’s web site claims the White label is “The World’s Most Awarded Blended Scotch Whisky.” This post is going to answer the question, is it any good for sipping? And to give it some spice, we’re setting the White up against a competitor, the Red, from Johnnie Walker.
The Dewar’s packaging, like the ’12’, is in a classic style, again heavy on the heritage with “True Scotch” announced just below the “White Label”, rendered in some old-timey font. Boy howdy, glad to see we don’t have a fake scotch on our hands. I have a warm feeling inside (and I haven’t even tried any), like when I get the Domino’s box with ‘Real cheese’ emblazoned on the side. Lower down we see the ‘Gold and Prize 500 medals’ claimed. I guess they are including silver, bronze, even iron medals? Who knows.
If you were of my generation, you’ll remember Dewar’s ads from magazines–often full-page ads, typically with a Scots Guard soldier in full regalia and some marketing flack typical for its day. These days I don’t notice many advertisements for Dewar’s. When I encounter the brand I’m on a commercial flight and I’ve asked what they have for scotch; it’ll be their White Label. In the marketing wars the brand appears to be outshone by the massive Johnnie Walker complex, but they still have a strong presence in bars in the U.S. They claim to be the fifth largest selling blended Scotch in the world and top selling Scotch in the U.S. Maybe Johnnie just advertises more?
Notably, Dewar’s web site claims the White label is “The World’s Most Awarded Blended Scotch Whisky.” Maybe they just entered more competitions, I don’t know. I tried finding a list of their awards. Still looking.