
If you were of my generation, you’ll remember Dewar’s ads from magazines–often full-page ads, typically with a Scots Guard soldier in full regalia and some marketing flack typical for its day. These days I don’t notice many advertisements for Dewar’s. When I encounter the brand I’m on a commercial flight and I’ve asked what they have for scotch; it’ll be their White Label. In the marketing wars the brand appears to be outshone by the massive Johnnie Walker complex, but they still have a strong presence in bars in the U.S. They claim to be the fifth largest selling blended Scotch in the world and top selling Scotch in the U.S. Maybe Johnnie just advertises more?
Notably, Dewar’s web site claims the White label is “The World’s Most Awarded Blended Scotch Whisky.” Maybe they just entered more competitions, I don’t know. I tried finding a list of their awards. Still looking.
Continue reading “Whisky and Words Number 42: Dewar’s Blended 12 ‘The Ancestor’”


