I’m an engineer of sorts…I don’t hold an engineering degree but my entire post-military working life has been designing, writing, testing and explaining software and computer systems. There is a natural dynamic between the messaging folks (marketing) and the engineers. We techies like to know what’s what and make our own decisions. Marketing’s job is, as we see it, to spiff up, deflect, and entice. That might be fine for the hoi polloi, but we engineers like to think we’re immune to such blandishments.
Well, of course we aren’t, marketing is a powerful force and here to stay, but it sets my heart all aflutter to encounter a company like Glenfarclas. To say they are transparent about how they create their product would be an understatement. This starts at their website, which is professional but not the most visually stunning. It’s probably considered a couple years behind the times as far as design, yet I appreciate it for the amount of information they place at your fingertips. It is amazing. Furthermore, their brand ambassador manning the email trenches is similarly forthcoming (thank you, Myriam). This is a huge benefit to those of us who want to know just what it is we are drinking, how it is made, why it tastes as it does.