As I wrote in the Glenfarclas 12 review, the J&G Grant company is singular in their transparency and focus on product, producing whisky and marketing materials which go light on glitz and heavy on information. I think their entry in scotchwhisky.com says it best:
The Grants’ philosophy is to present their single malts with minimum fuss in terms of packaging and at sensible prices. The aim is to get consumers drinking the whisky, even the really old bottlings, and then come back for more. Essentially, Glenfarclas is a whisky for drinkers rather than collectors.
I’m an engineer of sorts…I don’t hold an engineering degree but my entire post-military working life has been designing, writing, testing and explaining software and computer systems. There is a natural dynamic between the messaging folks (marketing) and the engineers. We techies like to know what’s what and make our own decisions. Marketing’s job is, as we see it, to spiff up, deflect, and entice. That might be fine for the hoi polloi, but we engineers like to think we’re immune to such blandishments.
Well, of course we aren’t, marketing is a powerful force and here to stay, but it sets my heart all aflutter to encounter a company like Glenfarclas. To say they are transparent about how they create their product would be an understatement. This starts at their website, which is professional but not the most visually stunning. It’s probably considered a couple years behind the times as far as design, yet I appreciate it for the amount of information they place at your fingertips. It is amazing. Furthermore, their brand ambassador manning the email trenches is similarly forthcoming (thank you, Myriam). This is a huge benefit to those of us who want to know just what it is we are drinking, how it is made, why it tastes as it does.
When you see Aberlour’s A’Bunadh, it is quite obvious this is not your run-of-the-mill whisky: the deep tawny-red color is highlighted by a clear glass bottle, short with a high shoulder. The spirit is clear, and when backlighted has tones of polished oak, but when in shadow, the whisky looks like an alchemist’s reagent for making dragon blood. Or maybe it is dragon’s blood—it’s strong enough! Bottled typically around 60% (my bottling, #46, is at 60.4%), A’bunadh has enough kick to get anyone’s attention. This is a spirit to be approached with respect.