Tag: LVMH

Distillery Tour — Glenmorangie

I like Glemorangie’s products a lot. They are well-finished, consistent and pure to their style. Their basic 10-year is a smooth dram worthy of quiet moods, some good cheese, contemplation and relaxation. It’s also reasonably priced. Their finished expressions, using port, Sauternes and sherry casks take their 10-year expression and finish for an additional two years, result in intense, well-married flavors. Note to self, I have yet to review these…coming soon.

Main street, Glenmorangie-ville. Shop on right.

It was with some disappointment then that we encountered our first truly industrial-scale distillery tour at Glenmorangie. The tour buses in the vast parking lot should have tipped us off.  The Glenmorangie distillery produces 6 million liters per year, a bit more than the Balvenie. Their tour trade, however, must be many times that of the Balvenie or Glenfarclas. On the plus side, the tour is inexpensive: £7, and that includes a taste at the end. Also, they have a big, modern, well-stocked shop with a lot of special bottlings available. On the down side, the tour is short, with few photo ops, and starts with a healthy dose of marketing.

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Whisky and Words Number 11: Glenmorangie 10

Glenmorangie 10
Glenmorangie 10

While Glenmorangie (rhymes with ‘orange-y’) has a solid pedigree (see below) and great affirmation as “the most popular malt in Scotland” (according to DrinkBritain and others), they aren’t above a bit of marketing puffery. They boast “air-dried” bourbon casks. That’s good, as it’s difficult to dry casks underwater, for example. Though I suppose some new-age Gen-Z whisky maker will come out with vacuum-dried casks, just because they can. But no matter, what concerns this writer is the taste, and Glenmorangie is OK there.

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