If you have someone who is a fan of Scotch (and that’s all you know) this is the guide for you. You want to offer a nice present that is appreciated, and not pushed to the back of the cabinet or mixed with Coke (unless that’s their thing). You want a smile on that day. You have come to the right place.
Buying Scotch can be intimidating because of the multiple styles, regions (which do not always coincide!) and sometimes strong flavor profiles. Scotch drinkers vary from those appreciating a subtle array of delicate aromas and those who like a pugilistic nose like the air in a WW2 battleship’s boiler room.
Note: I am US-based and this guide refers in the main to whiskies you can buy in the US.
The distance from J&G Grant’s Glenfarclas distillery to William Grant & Sons’ Balvenie location is but 13 miles by road; it’s a much shorter distance by helicopter. Both are Speyside distillers, and both offer whiskies finished in sherry casks. Like J&G Grant, William Grant & Sons is an independent company. Both started in the 19th century: William laid down his distillery in 1889 (finished in 1892); John Grant of J&G Grant bought Glenfarclas distillery (built in 1836) in 1865.
However, the William Grant company has since grown into the largest independent distiller in Scotland. In fact, with over 10% market share, William Grant and Sons represents the third largest producer of Scotch, behind Diageo and Pernod Ricard. Not bad for a family company.
I’m an engineer of sorts…I don’t hold an engineering degree but my entire post-military working life has been designing, writing, testing and explaining software and computer systems. There is a natural dynamic between the messaging folks (marketing) and the engineers. We techies like to know what’s what and make our own decisions. Marketing’s job is, as we see it, to spiff up, deflect, and entice. That might be fine for the hoi polloi, but we engineers like to think we’re immune to such blandishments.
Well, of course we aren’t, marketing is a powerful force and here to stay, but it sets my heart all aflutter to encounter a company like Glenfarclas. To say they are transparent about how they create their product would be an understatement. This starts at their website, which is professional but not the most visually stunning. It’s probably considered a couple years behind the times as far as design, yet I appreciate it for the amount of information they place at your fingertips. It is amazing. Furthermore, their brand ambassador manning the email trenches is similarly forthcoming (thank you, Myriam). This is a huge benefit to those of us who want to know just what it is we are drinking, how it is made, why it tastes as it does.
So, you have someone you know is ‘into’ Scotch and you want to buy a nice present. You don’t want to set a foot wrong, and certainly don’t want to see her writing about your present as “the Scotch I save for folks who don’t know Scotch, or drown it in Coke.” Yes, I’ve read that on many a Scotch blog. Rude, I think…but it happens — because A) The styles of Scotch vary wildly in their aroma and taste (why it’s a fascinating obsession, yo!) and B) Scotch drinkers are often quite partisan about their preferred style.
Prep: Single malt vs. blend, and U.S. availability
We’re going to focus mostly on single malt scotches — this refers to a whisky that is made totally from one distillery’s production. They can (and do) mix casks and even years of production for a single malt. But as soon as they mix casks from another distillery and add grain alcohol (mass-produced, typically), then it is a blend. Common blends are well-known, like Johnnie Walker, Chivas, Dewars, Whyte and MacKay. These are the province of the casual drinker, not the Scotch enthusiast. Single malts will have more character, as the peculiarities of water and still are not blended out — hence they appeal to folks looking for adventure. Note: my focus is on brands available in the U.S., as that’s where I live.
There is a bit more to learn, so let’s do this in steps. We’ll gather some intelligence, align that to some facts, and send you shopping with a budget and some suggestions.
When you see Aberlour’s A’Bunadh, it is quite obvious this is not your run-of-the-mill whisky: the deep tawny-red color is highlighted by a clear glass bottle, short with a high shoulder. The spirit is clear, and when backlighted has tones of polished oak, but when in shadow, the whisky looks like an alchemist’s reagent for making dragon blood. Or maybe it is dragon’s blood—it’s strong enough! Bottled typically around 60% (my bottling, #46, is at 60.4%), A’bunadh has enough kick to get anyone’s attention. This is a spirit to be approached with respect.